Music is auditory. Yet music performance relies not only on sound but also visual communication. So how’s Ana Free using visual appeal to gain fans, and get more views and likes on her videos? So what does this have to do with visual appeal? Is it Ana’s guitar? Does that create the impression that she’s more musician, as opposed to someone who is only a singer? Yeah, that image says something. Is it the way she dresses? Casual clothing, and she pulls off an elegant effect? Yeah, that image says something. Is it the environment that she’s performing in? Either in her backyard, or accompanying herself on her guitar while singing covers and originals in her bedroom? Yeah, that image says something:
“I want to invite people to listen to my music. I love to sing. I love to play guitar. And I’d love to share my music with you.”
She started out with casual performances of covers while accompanying herself on guitar. Uploaded them to YouTube. One of her classic videos is her cover of Green Day’s Time of Your Life in her backyard on a summer day with her dog.
Sometimes a performer’s image can help them gain more positive or negative feedback they receive from their audience. If you look pretty (this usually means a bit of makeup), are dressed nice (jeans and a nice shirt and piece of jewellery are just fine for YouTube performances), chances are your audience will give you positive feedback. Society’s got a bit of an obsession with how people look. Appearance says something about a person. And Ana’s image says she’s a very pretty girl, with a bright smile, and healthy, glowing skin. Complemented with a healthy, glowing voice.
The down to earth image that Ana portrays has helped her gain an online fanbase, and she has started to achieve fame by performing on real-world stages, not just the YouTube stage. She’s also producing her own music videos for her original songs. One of her music videos, posted below, is called Questions In My Mind